Responsive Web Design, SEO and Social Media Marketing
WordPress and Joomla Responsive Design Websites
Specializing in mobile web design, web development, SEO and social media management, Champlain Marketing in Burlington, VT offers everything you need to successfully promote your business or organization. We not only develop your website and social media strategy, we teach you how to take control of your website and social media accounts so you can save money.
Search Engine Optimization is all about making your website easy to find for people who are looking for what you provide. Champlain Marketing can help you identify your target audiences and research keyword phrases that will help increase your website traffic and increase the time people spend on your website.
- Page Title Optimization
- Location Targeting
- Image Tagging
- Inbound Links
These are just a few of the SEO factors we will evaluate on your current website as part of a SEO checkup to see how much work needs to be done to optimize your website.
Social Media Marketing
Social Media takes time, which is one thing most business owners have in short supply. Setting up great looking social media profiles and filling in your business details are just the beginning of what Champlain Marketing can do for your social media marketing. Not all social media platforms work for every business. A law firm probably won’t have much use for an Instagram account, but a bakery definitely would. A Twitter account might be a better fit for the lawyers than the bakers. Both could benefit from a Facebook page, and both should have Google My Business account.
While your profiles are being set up, we will be consulting with you to create posts, tweets or updates that will attract new followers and send people back to your website where they can learn more about what you do.
Our marketing network has you covered
No matter what your marketing need may be, our network of professionals can design and implement solutions to any problem, of any size. Web Design, Web Hosting, Print, Video, Audio, Creative and Technical Copy Writing, Search Engine Optimization… You get the idea.
The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Read More »
In September of 2015, Apache HTTP 2.4.17 came out with HTTP/2 included. HTTP/2 has been in the works for a while, but now that the most common web server platform has it built in, the rate of adoption is set to increase exponentially. There are a few hurdles that web developers and system admins will have to jump through to make the switch to HTTP/2, some of which will slow the growth in use. Read More »
Google Analytics is the software of choice for measuring website and app traffic for marketing and especially SEO professionals. For a typical business owner, navigating through Google Analytics and the dozens of reports with hundreds of options is a waste of their time. The marketing and/or SEO service provider should present the information in an easy to understand way. It’s part of the job. A big part of that job can be automated. Google Analytics Dashboards I can’t say for sure, but I think Google developed these dashboards with marketing / SEO client reports in mind, because they’re perfect for that. You can design your own, or you can grab one of the thousands already made on the Google Analytics Solutions Gallery. I went ahead and made my own that uses a filter I recently started using. Hostname: Referral Spam Filter It won’t stop it all, but it will cut it by about 90% (unscientific guess). This will keep the overall website traffic stats from being overly skewed by a wave of referral spam bot activity, especially on websites... Read More »
Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More »