Responsive Web Design, SEO and Social Media Marketing

Specializing in mobile web design, web development, SEO and social media management, Champlain Marketing in Burlington, VT offers everything you need to successfully promote your business or organization. We can help you identify your target audiences and research keyword phrases that will help increase your website traffic. Read More …

Page Speed. Your Best Defense Against the Death of Net Neutrality

I know the fight isn’t over, and Net Neutrality is still breathing, even kicking in some states. But the fact is this battle has been fought for a long time, and during that time internet service provider consolidation, along with media consolidation, has accelerated. This mostly involves the big companies, their small competitors and of Read More …

Posted in Featured, Websites |

5 Tips for Better Password Security

The guy that wrote the b00k 0n p4$$w0rd$ recently recanted. “It’s probably better to do fairly long passwords that are phrases or something like that that you can remember than to try to get people to do lots of funny characters,” Burr told CBS News. He’s right, but don’t give up entirely on special characters. Just be consistent. Read More …

Posted in Featured, Websites |

Congress, ISPs, VPNs and Your Privacy

The House of Representatives and the Senate voted to gut a rule that had been in place that prevented Internet Service Providers (ISPs) from selling information collected from your internet usage. A Virtual Private Network is only part of the solution, but it’s a big part and probably good enough for most people. What VPNs do, in a nutshell, is provide a tunnel for your web activity. Read More …

Posted in Featured, Writing |

All Purpose Client Report – Google Analytics

Google Analytics is the software of choice for measuring website and app traffic for marketing and especially SEO professionals. For a typical business owner, navigating through Google Analytics and the dozens of reports with hundreds of options is a waste of their time. The marketing and/or SEO service provider should present the information in an Read More …

Posted in Featured, Marketing |

Patterns in Statistics and Demographics

Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …

Posted in Featured, Websites | Tagged , , , |

Hootsuite Spots

For anybody who uses Twitter and Facebook as their primary social media platforms, Hootsuite is a powerful tool that should be part of their arsenal. The free version offers a couple of valuable services. The first service is the built in URL shortener. This by itself, is no big deal since Twitter now has it’s Read More …

Posted in Featured, Marketing | Tagged , , , |