Responsive Web Design, SEO and Social Media Marketing

Specializing in mobile web design, web development, SEO and social media management, Champlain Marketing in Burlington, VT offers everything you need to successfully promote your business or organization. We can help you identify your target audiences and research keyword phrases that will help increase your website traffic. Read More …

The Dangers of a Full Screen Background Video Homepage

I recently had a client that wanted a full screen video background on their homepage. One of the websites they offered as inspiration was the Pepsi website. Ambitious, right? I like a challenge so I didn’t try to talk them out of it, even after some of my research showed it may be a bad idea from both UI and SEO perspectives. Read More …

Posted in Design, Featured |

Page Speed. Your Best Defense Against the Death of Net Neutrality

I know the fight isn’t over, and Net Neutrality is still breathing, even kicking in some states. But the fact is this battle has been fought for a long time, and during that time internet service provider consolidation, along with media consolidation, has accelerated. This mostly involves the big companies, their small competitors and of Read More …

Posted in Featured, Websites |

HTTP/2 – Page speed increase and SEO boost

In September of 2015, Apache HTTP 2.4.17 came out with HTTP/2 included. HTTP/2 has been in the works for a while, but now that the most common web server platform has it built in, the rate of adoption is set to increase exponentially. There are a few hurdles that web developers and system admins will have to jump through to make the switch to HTTP/2, some of which will slow the growth in use. Read More …

Posted in Featured, Websites |

All Purpose Client Report – Google Analytics

Google Analytics is the software of choice for measuring website and app traffic for marketing and especially SEO professionals. For a typical business owner, navigating through Google Analytics and the dozens of reports with hundreds of options is a waste of their time. The marketing and/or SEO service provider should present the information in an Read More …

Posted in Featured, Marketing |

Patterns in Statistics and Demographics

Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …

Posted in Featured, Websites | Tagged , , , |

What the New York Yankees Can Teach You About Branding

Love him or hate him, George Steinbrenner did a lot for baseball and helped turn the New York Yankees into a brand recognized around the world. Sure you could say that it’s New York and everybody knows New York. But how many NY Mets hats do you see outside of the northeast? The reason Steinbrenner was so recognized (and reviled) by most of the country, was in no small part because he was so successful. You’re just eccentric, until you start winning. Winning still did not keep Steinbrenner from also being legitimately criticized for his abrasive management style. Read More …

Posted in Featured, Marketing |