Page Speed. Your Best Defense Against the Death of Net Neutrality

I know the fight isn’t over, and Net Neutrality is still breathing, even kicking in some states. But the fact is this battle has been fought for a long time, and during that time internet service provider consolidation, along with media consolidation, has accelerated. This mostly involves the big companies, their small competitors and of course, the consumer. Read More …

Google Analytics: Behavior Flow

With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website.  You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation. Read More …

Patterns in Statistics and Demographics

Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …