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Is your website ready for a Cyber War?

Posted onJune 7, 2021June 8, 2021Leave a comment

You’ve probably noticed that hacking has been in the news more lately. Specifically ransomware attacks. These are the attacks where files are encrypted and a ransom demand is made to decrypt the files. Learn what you can do to prepare. Read More …

Responsive Web Design, SEO and Social Media Marketing

Posted onMay 28, 2018September 20, 2020

Specializing in mobile web design, web development, SEO and social media management, Champlain Marketing in Burlington, VT offers everything you need to successfully promote your business or organization. We can help you identify your target audiences and research keyword phrases that will help increase your website traffic. Read More …

Google Analytics: Behavior Flow
With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website. You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation.
Patterns in Statistics and Demographics
Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we're doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there.
SEO ROI. What keywords to target and where
To compile a list of keyword phases to target for search engine optimization, you need to think about these three things first: 1) Search Volume 2) Geographic Location 3) Your Competition. You want traffic that comes, and stays on your website.
All Purpose Client Report – Google Analytics
Google Analytics is the software of choice for

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Is your website ready for a Cyber War?

Responsive Web Design, SEO and Social Media Marketing

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