SEO, Responsive Website Design, Social Media Management
Just having a website isn’t enough. SEO helps, but it also needs to be promoted to be found. We can help.
To compile a list of keyword phases to target for search engine optimization, you need to think about these three things first: 1) Search Volume 2) Geographic Location 3) Your Competition. You want traffic that comes, and stays on your website. Read More …
The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Read More …
If you’re tweeting your own links in public (and you know who you are), you should have Twitter Cards enabled on your website. You’ve seen them, even if you don’t know what they’re called. Expanded tweets that have extra text and images, or sometimes video. Some of them probably stand out in your timeline without being expanded. Read More …
If you run a company or non-profit website and the social media associated with it, you’ve probably asked yourself more than once “should I bother with Google+?”. My answer is “yes”, but with a boatload of caveats. Read More …
Sometimes a conversation can show you a perspective of your company that makes you see it in a different light, and industry, than you would have seen on your own. Read More …
Once you’ve identified your targets and used effective marketing to reach them and convert a few into sales, you may be tempted to set the whole marketing campaign on repeat. Resist that urge. Ask yourself and your marketing team what you learned from this campaign about your audience. Read More …
Love him or hate him, George Steinbrenner did a lot for baseball and helped turn the New York Yankees into a brand recognized around the world. Sure you could say that it’s New York and everybody knows New York. But how many NY Mets hats do you see outside of the northeast? The reason Steinbrenner was so recognized (and reviled) by most of the country, was in no small part because he was so successful. You’re just eccentric, until you start winning. Winning still did not keep Steinbrenner from also being legitimately criticized for his abrasive management style. Read More …
For anybody who uses Twitter and Facebook as their primary social media platforms, Hootsuite is a powerful tool that should be part of their arsenal. The free version offers a couple of valuable services. The first service is the built in URL shortener. This by itself, is no big deal since Twitter now has it’s Read More …