Uncategorized Archives - Champlain Marketing

Pandemic Work

Posted onApril 12, 2020April 12, 2020Leave a comment

These times are daunting enough as it is. If you have a problem that can easily be fixed by somebody who does this for a living, I’m here. I’m willing. I’m free. Read More …

Page Speed. Your Best Defense Against the Death of Net Neutrality
I know the fight isn’t over, and Net Neutrality is still breathing, even kicking in some states. In the mean time, internet service provider consolidation, along with media consolidation, has accelerated. This mostly involves the big companies, their small competitors and of course, the consumer.
Google Analytics: Behavior Flow
With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website. You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation.
SEO ROI. What keywords to target and where
To compile a list of keyword phases to target for search engine optimization, you need to think about these three things first: 1) Search Volume 2) Geographic Location 3) Your Competition. You want traffic that comes, and stays on your website.
Google Data Studio Reports
One of the best parts about Data Studio reports is that the end user can control the date range. This means clients can look at their data in ways a static report could never show.

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Pandemic Work

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