Uncategorized Archives - Champlain Marketing

Pandemic Work

Posted onApril 12, 2020April 12, 2020Leave a comment

These times are daunting enough as it is. If you have a problem that can easily be fixed by somebody who does this for a living, I’m here. I’m willing. I’m free. Read More …

Google Analytics: Behavior Flow
With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website. You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation.
Patterns in Statistics and Demographics
Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we're doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there.
SEO ROI. What keywords to target and where
To compile a list of keyword phases to target for search engine optimization, you need to think about these three things first: 1) Search Volume 2) Geographic Location 3) Your Competition. You want traffic that comes, and stays on your website.
Google AMP Project and SEO
The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works.

Uncategorized

Pandemic Work

Design Questions?

SEO Questions?

Hosting Questions?