HTTP/2 – Page speed increase and SEO boost

In September of 2015, Apache HTTP 2.4.17 came out with HTTP/2 included. HTTP/2 has been in the works for a while, but now that the most common web server platform has it built in, the rate of adoption is set to increase exponentially. There are a few hurdles that web developers and system admins will have to jump through to make the switch to HTTP/2, some of which will slow the growth in use. Read More …

Patterns in Statistics and Demographics

Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …

What the New York Yankees Can Teach You About Branding

Love him or hate him, George Steinbrenner did a lot for baseball and helped turn the New York Yankees into a brand recognized around the world. Sure you could say that it’s New York and everybody knows New York. But how many NY Mets hats do you see outside of the northeast? The reason Steinbrenner was so recognized (and reviled) by most of the country, was in no small part because he was so successful. You’re just eccentric, until you start winning. Winning still did not keep Steinbrenner from also being legitimately criticized for his abrasive management style. Read More …