Congress, ISPs, VPNs and Your Privacy

The House of Representatives and the Senate voted to gut a rule that had been in place that prevented Internet Service Providers (ISPs) from selling information collected from your internet usage. A Virtual Private Network is only part of the solution, but it’s a big part and probably good enough for most people. What VPNs do, in a nutshell, is provide a tunnel for your web activity. Read More …

Patterns in Statistics and Demographics

Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …