Google AMP Project and SEO

The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Read More …

Google Analytics: Behavior Flow

With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website.  You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation. Read More …

Twitter Cards

If you’re tweeting your own links in public (and you know who you are), you should have Twitter Cards enabled on your website. You’ve seen them, even if you don’t know what they’re called. Expanded tweets that have extra text and images, or sometimes video. Some of them probably stand out in your timeline without being expanded. Read More …

Find your stream

Every business belongs to an industry and many can be categorized under a few different ones. Even if your business is very unique, others are doing something related to what your doing, and therefore share an industry with you. Do you already know which industries your business can be categorized under? Sometimes a conversation can Read More …

Target Your Audience

Once you’ve identified your targets and used effective marketing to reach them and convert a few into sales, you may be tempted to set the whole marketing campaign on repeat. Resist that urge. Ask yourself and your marketing team what you learned from this campaign about your audience. Read More …