Google AMP Project and SEO

The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Read More …

HTTP/2 – Page speed increase and SEO boost

In September of 2015, Apache HTTP 2.4.17 came out with HTTP/2 included. HTTP/2 has been in the works for a while, but now that the most common web server platform has it built in, the rate of adoption is set to increase exponentially. There are a few hurdles that web developers and system admins will have to jump through to make the switch to HTTP/2, some of which will slow the growth in use. Read More …

Content Delivery Networks – Couldflare vs Incapsula

When comparing Cloudflare and Incapsula, I would look at other cumulative statistics in Google Analytics, server bandwidth, Webalizer and AWStats. I was also curious about server outage resilience (would the cached website still be up when the server was down?). Overall ease of set up and use is also a consideration. Each content delivery network (CDN) provider also comes with it’s own set of tools, measurements and analytics. Read More …

Patterns in Statistics and Demographics

Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …