Fairewinds Energy Education started off as just a hosting client. Maintaining the server, creating website backups and addressing any email network issues was the bulk of the services provided. Eventually the duties shifted to include the maintenance and redesign of their WordPress website. They needed help making the transition to a responsive web design and to address certain design and functionality deficiencies.
Services expanded to include SEO and Google Analytics reporting. Going over the search data from Google Analytics and Google Webmaster Tools revealed a few site-wide SEO improvement opportunities.
When Fairewinds decided that a Squarespace website would work better for their staff, the SEO improvements were made to be a central part of the moving plan. Because of the limitations of a Hosted CMS like Squarespace, navigation and user experience were key elements in designing the architecture of the new website. With a lot help from the Fairewinds crew, the content was moved and reformatted from WordPress to Squarespace. The result is much more beautiful site that’s easier to use for those who visit and maintain it.