AMP and SEO
What is AMP
AMP stands for Accelerated Mobile Pages. While that sounds great, it does come with some serious limitations. For starters, on the What is AMP page, the first sentence says “AMP is a way to build web pages for static content that render fast.”. That’s right. Static Content. That means it won’t easily work with a CMS. There is a WordPress AMP plugin that apparently works only with posts (not pages or archives). Yoast, the makers of Yoast SEO (the most popular SEO plugin for WordPress) has an excellent post about the work they’ve done with AMP for WordPress.
I've begun testing with the WordPress AMP plugin and the Yoast WordPress plugin Glue for Yoast SEO & AMP which gives you a little control over the look of your AMP pages. You can customize the CSS, so long as it's AMP valid. That's no small caveat since the CSS restrictions are substantial. Take a look at any page on Champlain Marketing to see these WordPress AMP plugins at work.
So far the testing suggest that the pages are AMP valid. I will try working withe th custom CSS a bit more to see what can and can't be done there.