SEO, Responsive Website Design, Social Media Management
I recently had a client that wanted a full screen video background on their homepage. One of the websites they offered as inspiration was the Pepsi website. Ambitious, right? I like a challenge so I didn’t try to talk them out of it, even after some of my research showed it may be a bad idea from both UI and SEO perspectives. Read More …
Specializing in mobile web design, web development, SEO and social media management, Champlain Marketing in Burlington, VT offers everything you need to successfully promote your business or organization. We can help you identify your target audiences and research keyword phrases that will help increase your website traffic. Read More …
I know the fight isn’t over, and Net Neutrality is still breathing, even kicking in some states. But the fact is this battle has been fought for a long time, and during that time internet service provider consolidation, along with media consolidation, has accelerated. This mostly involves the big companies, their small competitors and of Read More …
The guy that wrote the b00k 0n p4$$w0rd$ recently recanted. “It’s probably better to do fairly long passwords that are phrases or something like that that you can remember than to try to get people to do lots of funny characters,” Burr told CBS News. He’s right, but don’t give up entirely on special characters. Just be consistent. Read More …
The House of Representatives and the Senate voted to gut a rule that had been in place that prevented Internet Service Providers (ISPs) from selling information collected from your internet usage. A Virtual Private Network is only part of the solution, but it’s a big part and probably good enough for most people. What VPNs do, in a nutshell, is provide a tunnel for your web activity. Read More …
The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Read More …
In September of 2015, Apache HTTP 2.4.17 came out with HTTP/2 included. HTTP/2 has been in the works for a while, but now that the most common web server platform has it built in, the rate of adoption is set to increase exponentially. There are a few hurdles that web developers and system admins will have to jump through to make the switch to HTTP/2, some of which will slow the growth in use. Read More …
Google Analytics is the software of choice for measuring website and app traffic for marketing and especially SEO professionals. For a typical business owner, navigating through Google Analytics and the dozens of reports with hundreds of options is a waste of their time. The marketing and/or SEO service provider should present the information in an Read More …
With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website. You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation. Read More …
If you’re tweeting your own links in public (and you know who you are), you should have Twitter Cards enabled on your website. You’ve seen them, even if you don’t know what they’re called. Expanded tweets that have extra text and images, or sometimes video. Some of them probably stand out in your timeline without being expanded. Read More …