Google Data Studio Reports
One of the best parts about Data Studio reports is that the end user can control the date range. This means clients can look at their data in ways a static report could never show. Read More …
Author: steve
SEO ROI. What keywords to target and where
To compile a list of keyword phases to target for search engine optimization, you need to think about these three things first: 1) Search Volume 2) Geographic Location 3) Your Competition. You want traffic that comes, and stays on your website. Read More …
Full Screen Video Background Homepage
I recently had a client that wanted a full screen video background on their homepage. I like a challenge so I didn’t try to talk them out of it, even after some of my research showed it may be a bad idea from both UI and SEO perspectives. Read More …
Page Speed. Your Best Defense Against the Death of Net Neutrality
I know the fight isn’t over, and Net Neutrality is still breathing, even kicking in some states. In the mean time, internet service provider consolidation, along with media consolidation, has accelerated. This mostly involves the big companies, their small competitors and of course, the consumer. Read More …
5 Tips for Better Password Security
The guy that wrote the b00k 0n p4$$w0rd$ recently recanted. “It’s probably better to do fairly long passwords that are phrases or something like that that you can remember than to try to get people to do lots of funny characters,” Burr told CBS News. Read More …
Congress, ISPs, VPNs and Your Privacy
The House of Representatives and the Senate voted to gut a rule that had been in place that prevented Internet Service Providers (ISPs) from selling information collected from your internet usage. A Virtual Private Network is only part of the solution, but it’s a big part and probably good enough for most people. What VPNs do, in a nutshell, is provide a tunnel for your web activity. Read More …
Google AMP Project and SEO
The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Read More …
HTTP/2 – Page speed increase and SEO boost
In September of 2015, Apache HTTP 2.4.17 came out with HTTP/2 included. HTTP/2 has been in the works for a while, but now that the most common web server platform has it built in, the rate of adoption is set to increase exponentially. There are a few hurdles that web developers and system admins will have to jump through to make the switch to HTTP/2, some of which will slow the growth in use. Read More …
All Purpose Client Report – Google Analytics
Google Analytics is the software of choice for measuring website and app traffic for marketing and especially SEO professionals. For a typical business owner, navigating through Google Analytics and the dozens of reports with hundreds of options is a waste of their time. The marketing and/or SEO service provider should present the information in an Read More …
Google Analytics: Behavior Flow
With Google Analytics Users Flow, you can choose the Source dimension to see how users from different websites are navigating your website. You could use the Customize Dimensions Items by hitting the little sprocket to the right of the pull down menu to limit the number of sources to as little as one and as many as five. This helps give you a cleaner looking report that’s easier to understand and makes a better presentation. Read More …