Google AMP Project and SEO

The Google AMP project is less than a year old, but it’s already making waves. Google does a lot of things that make waves. When it affects SERPs the SEO community pays close attention to every word, and reads between many lines. I’m no exception. When I started seeing stories about how AMP pages might (or might not) be ranked, I figured I should learn how AMP works. Because the AMP specifications and limitations don’t fit into the scheme of my WordPress website, I made a separate stand-alone AMP landing page.

Verifying an AMP Page

If you want to verify my page is really AMP ready, add #development=1 to the end of the URL (or any URL) and look at it with Google Chrome’s Web Developer Tools. Don’t be surprised to see between 50-100 errors on your own website if you check it. There is quite a bit of work that needs to be done to make an AMP ready webpage.