John Lomas Custom Furniture
I met John Lomas via Front Porch Forum. I’m not sure if there is a more Vermont way to meet a client. John was looking for some SEO help. He already had a website (www.johnlomascustomfurniture.com) that he was happy with, but he wanted more traffic. After looking at his website and his social media presence, I presented John with my report and a few options. The website he had was custom designed by studiowerks.com. I worked with the developer to make improvements to the page titles, browser titles and several other parts of the HTML to improve our keyword opportunities.
I made a spreadsheet that outlined the changes I was proposing along side the existing content, that way John could see exactly what changes I had in mind and could provide input that only a business owner can about their business. Being a custom wood furniture maker in Vermont comes with a vocabulary and set of competitors that are very unique.
The project paid off in the end as www.johnlomascustomfurniture.com now enjoys a top 10 ranking for 70% of his keywords, and many of those are top 5 and/or Google Map listings, and traffic has more than doubled.
SEO is a service that can take some time to pay off, and a good SEO foundation can be maintained with minimal effort. If website traffic is key to your success, SEO is worth the time, money and effort.