Atlantic Sunrise
Morning sunrise over the Atlantic Ocean from Gloucester, Massachusetts
Author: steve
Patterns in Statistics and Demographics
Looking at things like visitor demographics from different perspectives is important. I worked with a client whose search engine marketing and search engine optimization (SEM & SEO) we’re doing unexpectedly well in Ontario Canada. What began as an experimental tangent on a statistical anomaly, ended up being a significant part of the audience for this business. Once identified, we worked to sustain the audience sector and worked to grow from there. Read More …
Google Plus and the Tumbleweeds
If you run a company or non-profit website and the social media associated with it, you’ve probably asked yourself more than once “should I bother with Google+?”. My answer is “yes”, but with a boatload of caveats. Read More …
Find your stream
Sometimes a conversation can show you a perspective of your company that makes you see it in a different light, and industry, than you would have seen on your own. Read More …
Target Your Audience
Once you’ve identified your targets and used effective marketing to reach them and convert a few into sales, you may be tempted to set the whole marketing campaign on repeat. Resist that urge. Ask yourself and your marketing team what you learned from this campaign about your audience. Read More …
What the New York Yankees Can Teach You About Branding
Love him or hate him, George Steinbrenner did a lot for baseball and helped turn the New York Yankees into a brand recognized around the world. Sure you could say that it’s New York and everybody knows New York. But how many NY Mets hats do you see outside of the northeast? The reason Steinbrenner was so recognized (and reviled) by most of the country, was in no small part because he was so successful. You’re just eccentric, until you start winning. Winning still did not keep Steinbrenner from also being legitimately criticized for his abrasive management style. Read More …
Hootsuite Spots
For anybody who uses Twitter and Facebook as their primary social media platforms, Hootsuite is a powerful tool that should be part of their arsenal. The free version offers a couple of valuable services. The first service is the built in URL shortener. This by itself, is no big deal since Twitter now has it’s Read More …
Adding Your Facebook Page to Your Website
If you have a short bit of news you’d like to share with the audience on your Facebook Page, you don’t want to have to manually repeat the message to your website audience. With a simple Facebook App, you can display your status updates seamlessly on your website automatically. Read More …
Recycling Blog Posts
If you have several posts dating back months, you can look for once popular posts that have gone cold and gathered dust. Is it on a topic that’s still relevant? Do the facts and opinions still apply today? Even if the post is a little dated, you can do minor updates to make a recycled blog post.
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Using Special Characters for SEO
This experiment came about like a lot of mine do; curiosity sparked by an accident. I was working on an SEO project for a client and typing at a furious pace, which for me is an invitation to a series of typographical catastrophes. One of these catastrophes caught my eye this time. Read More …